The new marketing
Internet is the appropriate vehicle for the development of Marketing XXI century, the era of Reverse Marketing , where customers decide they want to receive advertising, products to buy and the price they are willing to pay for them.
The product, which until now had been the center of the messages gives the baton to the client, giving the leading role in the current marketing estategias, in which he asks what he wants, as is and "who spends free time" .
Share Marketing 1.0 all Marketing 2.0
We must demystify the concept of Web 2.0, it is not but people tools, markets are conversations, so that our approach should focus on the consumer, in the message above product, as businesses, conversing with customers, they are able to offer an adequate response to their needs.
The new marketing uses new tools to connect with customers, is social, is viral and is creative because it seems advertising.
How to talk to my clients.
- Being where they seek information, products or services and try to answer them.
- Appearing where to show them a suggestion frequent unobtrusive but attractive.
- Writing, with permission, to your mail to try to complete their expectations.
- Knowing affiliate networks.
- Listening to Social Media.
All indications are that future advertising will be developed largely through interactive and digital media, which not only facilitate direct contact with the target customer but also to interact with it. not miss this video made by the agency German Scholz & Friends and colleagues published by Direct Marketing.
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