Code of ethics.White Hat

Code of good practice on the Internet

The obsession to get top rankings in search engine results can make us forget that the real goal of a positioning strategy is to attract users interested in our offer , in technical terms, get qualified traffic to our website, contact customers willing to become .

Internet best practices codeCompanies may find "experts" on the Internet that guarantee to locate your business in the first places in a short space of time without working more aspects of your site, or to recommend the implementation of a trick to alter the natural search engine position.

In the first case, it is certainly not your business be located in "busy streets" and full of potential customers but rather in dark alleys where nobody else is, and in the second, the advantage that you can get artificially altering your position, can bring serious penalties by Google.

Today, search engines defend these practices constantly improving and updating their algorithms, so any advantage obtained in this way, will be temporary and may later become grounds for expulsion from the search index with the loss of all investment.

A sharp increase in the number of inbound links, a high number of irrelevant pages, duplicate content on the same site or Redirects suspects, are some of the practices that, without your knowledge, may be being applied to your website to get an advantage short term and immediate success justify action. Consider whether it is worth the risk of being expelled from Google or Yahoo index.

If your website suddenly lost positions in a short space of time, you may be being penalized and you do not know, please contact us and we will resolve this situation in the best way possible for your business.


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Over 15 years in the field of Marketing let us know and reconcile the two worlds, the traditional and the digital.  Eternitic is the first Spanish company with successful solutions specially adapted to SMEs

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Infanta Mecedes street 20, 28020 (Madrid)

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